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Working together to grow radio

Courtesy: Ewen Roberts (cc)

On Monday 15th February, we launch our latest advertising campaign, promoting the many ways in which Radioplayer can help you discover your perfect radio. The ads are running nationally, and feature Jessica Hynes (comedy actress known for Spaced and W1A).

Produced by Fresh Air Production, they focus on different environments in which radio (through Radioplayer) can enhance your life, and they play to radio’s strength as the original multi-tasking medium. They’ll be supported by a digital campaign. 

Huge thanks to the Radioplayer partners for helping us prepare this marketing push. Global and Bauer are giving us significant airtime, and the BBC and Radiocentre are helping us with the production and digital side of things.

And thanks to the dozens of Radioplayer stations across the country who are also volunteering to run this campaign, because they know we need to work together, to grow radio. You can hear the ads below.


Posted on 12 February 2016 - 3:00pm