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Radioplayer, working in partnership with Ford

Radioplayer FORD Sync screenshot

Today, at a landmark digital radio conference at BBC Broadcasting House, we're unveiling a project we're particularly proud of. A few months ago, Ford chose Radioplayer as their UK launch partner for an amazing new in-car system called 'Sync Applink'. It lets you control apps in your smartphone, using your voice, while you're driving.   Here's a video of our MD, Michael Hill, demonstrating the system.  


Here are some details about the project. Get in touch using the 'contact' link if you want to know more.  


Radioplayer, the online listening platform backed by the BBC and commercial radio, has been chosen as Ford’s launch partner for their new SYNC AppLink technology.  

SYNC AppLink lets you control smartphone apps while driving, using voice commands and dashboard controls and debuts on the all-new Ford EcoSport (SUV) next year, ahead of being rolled out across the Ford range by Autumn 2014.  

The new SYNC-enabled Radioplayer was demonstrated today (Dec 16) at the Go Digital conference at BBC Broadcasting House. The video demo was filmed at Ford’s HQ, and shows a fully working system being used in an EcoSport.  

Radioplayer is already available on tablet, desktop, and mobile – with top-rated apps in the iTunes and Google Play stores. Ford SYNC technology has been built into these apps, allowing drivers to browse hundreds of stations using voice commands.  

Michael Hill, UK Radioplayer Managing Director, said:  “Radioplayer’s excited to be chosen by Ford as their launch partner for SYNC AppLink. People love listening to the radio in their car and our new partnership makes it easier than ever.”  

Key features of Ford SYNC AppLink with Radioplayer’s app include:  

  • After pairing a phone, say ‘Radioplayer’, and you can browse the best of UK radio, using just voice commands and the controls on your steering wheel.
  • In ‘Recommended’ mode, the Radioplayer app chooses stations you might like, based on where you are, what’s trending, and what you’ve listened to before.
  • Say ‘Favourites’, and you can quickly find stations you’ve set as pre-sets.
  • In ‘Recents’ mode, you can go back through stations you’ve listened to recently.
  • Say ‘Now Playing’, and the app reads you programme and track information.  

As much as 20 per cent of radio listening is done in vehicles – more so by van drivers. Ford has put almost 500,000 DAB-fitted vehicles onto Britain’s roads over the last six years and they now account for half of Ford sales.  Owners of the 1,000,000 Ford vehicles in the UK without DAB can order a £199 radio upgrade for all Fords up to eight years old.  

Anthony Ireson, Ford Britain marketing director said:  “Ford is further advanced than most manufacturers along the digital radio road.  Our co-operation with Radioplayer is the next step to appeal to the fast growing number of internet radio fans who want to take their favourite online stations into their cars and vans.”  


Posted on 16 December 2013 - 8:57am