Yesterday was a good day for Radioplayer. We announced our first official listening figures (more on that in a minute), but more importantly, we started delivering on our promise to help stations of all sizes join Radioplayer.
Community station Gaydio, and student stations Crush and URY all managed to create great-looking Radioplayer consoles of their own, and are now standing shoulder-to-shoulder with the biggest brands in UK Radio. Crush and URY were both guinea-pigs for a new 'self-service' tool we're launching, which will help smaller stations build their own versions of Radioplayer to the same standards as the rest of the industry. If you're involved with a small commercial, community or student station, drop us a line through the 'contact' page, and we'll talk you through how to get into Radioplayer.
Back to those figures – we've discovered that an amazing 5.7 million people listened via Radioplayer across the last 4 weeks. Rewind a few months, to when we demonstrated the first ‘alpha’ version featuring just 5 stations, and that sort of figure seemed a long way off. So many questions remained to be answered -
Could a user switch seamlessly between hundreds of separate players – and feel like they were in one product? How long would it take them to get into the habit of using the search engine, and saving their favourite stations? Can Radioplayer really help the whole industry – including small commercial, community, and student stations?
We’re now in a position to start answering some of those questions and we’ve begun to draw some early (if fairly impressionistic) conclusions about how people seem to be using Radioplayer.
5.7 million unique users listened via Radioplayer across a 4-week period.
22.5 million Radioplayer consoles were launched or switched by those users.
We’ve grown from 157 stations 8 weeks ago, to 238 - with many more to come.
About 20% of Radioplayer users seem to be sampling more than one station.
We’re right at the start of what will be a very long game - so we’ll come back with more updates as we see clearer trends. As I said at the start, our priority right now is to grow the Radioplayer network, to include every Ofcom-licensed station that wants to join. Drop us a message if you have any questions, or if you want to be added to the list.